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"Tsekouropoulos G" ×
JENR Research Article Jun 18, 2024
The Impact of Sustainable Leadership in Project Management Success
Theocharis D*, Tsekouropoulos G, Mandalidis S, Tegkelidou E, Tsekouropoulou V and Arabatzis G

The advancement of science, technology, and global societal structures necessitates ongoing examination of how businesses and organizations function, along side the individuals co…

Sustainable Leadership Management Project Management
JENR Review Article Jun 18, 2024
Unveiling the Impact How Digital Marketing Shapes Brand Equity of Enterprises in Sustainable Food and Drink Sector
Tsekouropoulos G, Theocharis D*, Tsiakis T, Avdimiotis S, Tsekouropoulou V and Arabatzis G

It is widely acknowledged that brands hold significant value as intangible assets for companies due to their considerable economic worth. Managing, measuring, and nurturing brand …

Branding Brand Equity Business Management