ISSN: 2642-6250
Authors: Shirotriya AK* and Beighle A
In this article, we offer to infuse social entrepreneurship (SE) into physical education (PE) programs in schools. SE is an approach undertaken with the explicit objective of addressing societal problems. Physical inactivity in adolescents is a global public health problem. The recent global status report of WHO on physical activity (PA) 2022 noted that the WHO's recommended levels of PA are now not being met by 81% of adolescents which affects not only people's life throughout them and their families but also the health care system and society at large. An ever-growing body of literature suggests schools are an ideal location for addressing youth physical inactivity. However, PE teachers taking on the role of social entrepreneurs to make PE more meaningful has not been suggested. Although this serves as a conceptual framework we leave the reader with some practical suggestions.
Keywords: Physical Education Teacher; Social Entrepreneurship; Physical Activity; Marketing
