Deciphering Artificial Intelligence’s Impact on the Evolution and Transformation of Organizational Culture

Authors: Saad Rasool, Muzamil Sarfraz, Urooj Nasrullah* and Waseem Shahid

DOI: 10.23880/pprij-16000385

Volume 9, Issue 1

Abstract

Artificial Intelligence (AI) is a unique set of technologies that gain a profound position in the business economy. It is a promising tool that has brought massive disruptions worldwide. AI transfiguring almost every industry has today made organizations reshape their business culture. As traditional companies have struggled to tap its potential, many organizations still lack awareness regarding its expediency and usage. Therefore, to bridge this gap, this innate chapter jeer into the instrumental role of AI in assisting business culture. Given its key features and benefits, this chapter presents interesting literature on AI managing organizational cultural change. It suggests building a conducive digital culture. Furthermore, this view underlines the key AI approaches, fundamentally enabling the readers to reassess AI’s effectiveness. Altogether, it makes researchers, professionals, and organizations benefit from the role of AI and OC.

Keywords: Strategic Change with AI; Culture Change Management; Digital Transformation; Technological Transformation; Culture Evolution; Sustainability

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