ISSN: 2573-8771
Authors: Siripipatthanakul S*, Chok NV and Phuangsuwan P
This qualitative research article aims to identify digital intelligence (business intelligence) essentials among dentistry and dental clinics for their strategic management. The systematic review is based on valid secondary data using sources from Google Scholar, Scopus, Web of Science and reliable online sources from 2020-2024. The researchers employed observations in data collection via online platforms from July 2023 to December 2023. The content analysis and Free Word Cloud Generator were adopted for interpretation and data analysis. The results reveal that since the 1950s, X-ray, digital imaging and Artificial Intelligence (AI) have helped dentists diagnose oral diseases. Integrating digital use into strategic management for dentistry and dental clinics revolutionizes oral healthcare delivery by improving efficiency, personalization, and accessibility of dental appointments, digital marketing, communications, and processes. Digital intelligence (business intelligence) in dentistry and dental clinics may be related to dental marketing and ethics, which involve ethical and transparent promotion of dental products, services, and research with integrity and patient welfare in mind. Marketing communications must also protect patient privacy. Dental clinics and researchers in dentistry must obtain informed consent, maintain confidentiality, and prioritize patient safety to ensure patient safety, professional ethics, and public confidence. AI-driven digital intelligence (business intelligence) is integrated with human intelligence (emotional intelligence, social intelligence, and cognitive capabilities). Using digital intelligence (business intelligence), AI helped dentists in strategic management diagnose dental diseases, and digital marketing and technology adoption have been discussed in this article regarding digital intelligence (AI integrated with human intelligence) in contemporary studies. This article explains the essentials of digital intelligence in dentistry and dental clinics. However, this paper is a systematic review and may not include respondents. Thus, questionnaires and interviews are recommended for further studies for perceptions insight results.
Keywords: Dental Intelligence; Dental Clinics; Dentistry; Strategic Management; Business Intelligence
