Social Media and Health Promotion

Authors: Alsuyayfi S , Alsulimani N , Aldhergham A , Alahmary A and Alkhateeb A

DOI: 10.23880/nhij-16000337

Volume 9, Issue 1

Abstract

Social media has emerged as a powerful tool in health promotion, enabling rapid dissemination of health-related information, fostering community engagement, and driving behavior change. Platforms like Facebook, X (formerly Twitter), Instagram, and TikTok facilitate communication between health organizations and the public, ensuring timely updates and education. Social media’s integration of multimedia formats enhances information retention, while online communities offer support for individuals with chronic illnesses or mental health challenges. Furthermore, interactive features such as live sessions and influencer partnerships contribute to effective health campaigns. However, challenges like misinformation, privacy concerns, and ethical considerations must be addressed to maximize the benefits of social media in health promotion. By employing evidence-based communication strategies and leveraging analytics, health organizations can optimize outreach efforts and improve public health outcomes. This paper explores the opportunities and risks associated with social media in health promotion, providing insights into best practices for maximizing its effectiveness.

Keywords: Health Organizations; Social Media

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