ISSN: 2574-7770
Authors: Edith Marilyn Duff *
Synopsis: The Heart Foundation of Jamaica, using a 15 month grant from the Global Health Advocacy Incubator, and collaborating with the Ministry of Health Jamaica and Jamaica Moves, launched a campaign against obesity using dynamic advertising techniques with the main message: “Are you and your children drinking yourselves sick? Drink water instead”.
Keywords: Obesity; Incubator; Caribbean Island
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