Government Sponsored Social Media Projects in Agricultural Extension

Authors: Sudhakar B*

DOI: 10.23880/oajar-16000185

Volume 3, Issue 7

Abstract

Social media is an innovative tool for technology transfer in communication process. As the communication process started form ancient times with some basic means of communication as mentioned by Aristotle Speaker-Speech-Audience. Nowadays tremendous development in communication system with advance communication tools like ICT (Information and Communication Technology), Multimedia, Internet, e-mail and now very popular and trendy aspects in communication system is social media. In social media different communication tools like Whatsapp, Facebook, Twitter, YouTube, Instagram, LinkedIn, Agripedia, Wikipedia, Research Gate etc that are all using by the peoples with Android mobiles. Smart phones, Laptop, Tabs etc. In Agricultural extension point of view the social media play a active role in transfer of agricultural technologies. The Government play an important role by makes use of farmers by providing schemes and projects throughout the world. This paper highlights the Government sponsored social media projects in agricultural extension in different countries especially in India and Australia.

Keywords: Agricultural Extension; Social Media; Communication Technology

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