ISSN: 2578-5095
Authors: Itakura N*
Illegal bicycle parking was focused as deviant behavior and the effects of descriptive norms shown by the presence of violators on the intention to illegally park bicycles were investigated. Tendencies that were affected by descriptive norms were also examined from the perspective of three types of behavioral criteria: public consideration, consideration for reputation, and egocentrism. The results indicated main effects of the presence of violators on the sense of guilt concerning surrounding people, egocentric feelings, the sense of shame towards surrounding people, and the intention to park illegally, regardless of the degree of each behavioral criterion. On the other hand, there were differences in the effects of the presence of violators according to the degree of value attached to the reputation, and egocentrism, on the personal acceptance of the prohibition. The acceptance of the prohibition increased when there were no violators in people that regarded reputation as important. The results also indicated that egocentric people might justify illegal parking when there were violators.
Keywords: Illegal Bicycle Parking; Violators; Descriptive Norms; Behavioral Criteria
