ISSN: 2639-2038
Authors: Md Moyazzem Hossain*
Aim: This paper attempts to examine the attitude of female students towards skin whitening products. Method: Nowadays, due to the aggressive Internet and print media advertising, skin whitening products are growing. Therefore, for finding the attitude, knowledge, practice, and perception of the female students about skin whitening, a selfadministered questionnaire was used to collect the primary data from the respondents. Descriptive statistics were employed to analyze the gathered data. Results: Among the respondents, 30 percent of students agreed that the use of skin whitening products is a good practice. However, about 40 percent of respondents had a skin problem due to the use of such products. Moreover, more than threequarter of the respondents having a perception that their counterpart considers them with lighter skin to be more beautiful. Also, another three important factors are lighter skin increase the likelihood of getting married, look healthier and provide higher self-esteem. Conclusion: Several factors are responsible to increase the skin whitening products like look beautiful, likelihood of getting jobs as well as marriage. However, due to the use of different skin whitening products, female students sometimes suffered from several skin diseases.
Keywords: Skin whitening; University Student; Bangladesh
