ISSN: 2691-5774
Authors: Sachdev KN*
An attempt is made in the paper to analyze the nature of virtue of ecological sensitivity to argue for its relevance and need in the business world. Ecological sensitivity is a virtue or quality of a human being to relate himself to the environment in a protective spirit of oneness. It is not a virtue by extension from human to environment like compassion or empathy but a virtue of independent normative standing since it is argued to be equal to other personal and inter-personal virtues in the pool of virtues to live a good human life. It is further argued that since ethics is a study of values and virtues to live a good human life and business companies are a great source to sustain and improve upon the state of mankind in the world and the condition of planet earth itself, it makes sense to emphasize the need to include ecological sensitivity as a virtue in the conduct of business professionals. It also attempts to understand how the business professionals ought to interpret ecological sensitivity in and around their surroundings on a daily basis.
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