Beta Fulltext view is in preview — article structure may vary. Browse all articles
Contents
Diabetes & Obesity International Journal Research Article 2 min read

It is Time to Obligate the Warning Messages on Junk Food Packages and Advertisements: A Step to live long

Ahmed Z* and Farjana Y*
* Corresponding author
ISSN: 2574-7770  10.23880/doij-16000149  Received: February 26, 2017  Published: March 01, 2017
 — views
 13 references
PDF
Abstract

Business is always profitable when it is done with our inalienable basic needs- food, clothing, shelter, education and healthcare. To survive and thrive in huge competition, every company uses several promotional tools. For successful marketing of a product, four promotional tools are typically used- advertisement, sales promotion, public relation and direct marketing. The expenditure of food industry, whose marketing policy targets children and teenagers, is more than $1.6 billion per year for advertisement alone [1]. Nearly all foods featured in advertisements targeted towards young people are junk foods and several researches suggest that food advertising have substantial impact on dietary habit of the young, particularly on increased consumption of snacks, fast foods and sweetened beverages and hence elevated increase in body mass index (BMI).

References

  1. Harris JL, Graff SK (2012) Protecting the Public by Incorporating Scientific Research Protecting Young People From Junk Food Advertising : Implications of Psychological Research for First Amendment Law. Am J Public Health 102(2): 214-222.
  2. Chou S, Rashad I, Grossman M, Chou SY (2008) Fast‐Food Restaurant Advertising on Television and Its Influence on Childhood Obesity Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity. Source J Law Econ Law Econ 51(51): 599-618.
  3. Malhotra A, Noakes T, Phinney S (2015) It is time to bust the myth of physical inactivity and obesity : you cannot outrun a bad diet. Br J Sports Med 49: 967-970.
  4. Ogden CL, Carroll MD CL (2010) Prevalence of high body mass index in US children and adolescents. J Am Med Assoc 303(3): 242-249.
  5. Nestle M, Wing R, Birch L, DiSogra L, Drewnowski A, et al. (1998) Behavioral and social influences on food choice. Nutr Rev 56(5): 50-65.
  6. Cook T, Rutishauser I, Seelig M (2001) Comparable Data on Food and Nutrient Intake and Physical Measurements from the 1983 , 1985 and 1995 National Nutrition Surveys. Canberra.
  7. Zahedi H, Kelishadi R, Heshmat R, Motlagh ME, Ranjbar SH, et al. (2014) Association between junk food consumption and mental health in a national sample of Iranian children and adolescents : The CASPIAN-IV study. Nutrition 30(11-12): 1391- 1397.
  8. Ong ZY, Muhlhausler BS (2011) Maternal “junk- food” feeding of rat dams alters food choices and development of the mesolimbic reward pathway in the offspring. J Fed Am Soc Exp Biol 25(7): 2167- 2179.
  9. Bayol S a, Farrington SJ, Stickland NC (2007) A maternal “junk food” diet in pregnancy and lactation promotes an exacerbated taste for “junk food” and a greater propensity for obesity in rat offspring. Br J Nutr 98(4): 843-851.
  10. Ahmed Z, Yeasmeen F (2016) Active family participation in diabetes self-care : a commentery. Diabetes Management 6: 104-107.
  11. Perreault WD, McCarthy EJ (1999) Basic Marketing: A Global-Managerial Approach. 13th (Edn.) Irwin/McGraw-Hil, Boston.
  12. Kees J, Burton S, Andrews JC, Kozup J (2006) Tests of Graphic Visuals and Cigarette Package Warning Combinations: Implications for the Framework Convention on Tobacco Control. J Public Policy Mark. 25(2): 212-223.
  13. Hammond D, T. Fong G, W. McDonald P, Brown S, Cameron R (2004) Graphic Canadian Cigarette Warning Labels and Adverse Outcomes: Evidence from Canadian Smokers. Am J Public Health 94(8): 1442-1445.
More from this journal

Cite this article

BibTeX
APA
RIS
@article{ahmed2017,
  title   = {It is Time to Obligate the Warning Messages on Junk Food Packages and Advertisements: A Step to live long},
  author  = {Ahmed Z* and Farjana Y},
  journal = {Diabetes & Obesity International Journal},
  year    = {2017},
  volume  = {2},
  number  = {2},
  doi     = {10.23880/doij-16000149}
}
Ahmed Z* and Farjana Y (2017). It is Time to Obligate the Warning Messages on Junk Food Packages and Advertisements: A Step to live long. Diabetes & Obesity International Journal, 2(2). https://doi.org/10.23880/doij-16000149
TY  - JOUR
TI  - It is Time to Obligate the Warning Messages on Junk Food Packages and Advertisements: A Step to live long
AU  - Ahmed Z* and Farjana Y
JO  - Diabetes & Obesity International Journal
PY  - 2017
VL  - 2
IS  - 2
DO  - 10.23880/doij-16000149
ER  -